Walmart Affiliate Program Affiliate Program
Earn 1-4% commissions promoting Walmart's massive product catalog. Separate Creator program offers higher rates.
- Category
- B2C Retail
- Commission Rate
- 1-4%
- Cookie Duration
- 3 days
- Difficulty
- beginner
About Walmart Affiliate Program
The Walmart Affiliate Program is free to join via Impact Radius and pays 1-4% commissions depending on product category. With Walmart's massive product catalog and strong brand recognition, it's a solid complement to Amazon Associates. The standard cookie lasts 3 days, which is longer than Amazon's 24-hour window. Affiliates receive banners, newsletters, and data feeds to help promote products. Walmart also runs a separate Creator program that offers tiered bonus incentives and "Creator Collabs" with higher commission rates on select marketplace items.
Pros
- Strong brand recognition
- 3-day cookie (longer than Amazon)
- Free to join
- Separate creator program available
Cons
- Low commission rates
- Less product variety than Amazon
- Fewer linking tools
Features
- Massive product catalog
- Creator program
- Data feeds
- Banner assets
- Tiered bonuses